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Forbes - Seeking Better Returns: Staying True to 'Corporate Character' Means Realizing That Trust is Not Transactional

Culture Transparency Customers Workplace

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#1 (( MR.BLUE ((>

(( MR.BLUE ((>

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Posted 26 November 2013 - 07:54 AM

"We are moving deeper into an era when consumers have unprecedented visibility into shop floors and board rooms, and that gives new relevance to a time-honored truth: Trust is not transactional. Because stakeholders can experience and judge goods and services as never before—and then instantly share those judgments with others with a Tweet or click—companies must now make plain their reason for being, their emotional resonance, and the credibility of their culture."

 

Read More: http://www.forbes.co...transactional/#!

 







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